Distributor CEO Backs Up Again, $1.3M in a Month

ISB Research · Interesting · sent to Ultimate members August 28, 2026

Doug Black already put $816,280 into SiteOne earlier this month, and now he's back for another $480,650 at $96.13. That's over $1.29 million from the top seat in a matter of weeks, and when a CEO doubles up like this it usually means he thinks the stock is cheap relative to what he knows. The tape doesn't agree yet, with every timeframe reading sell and RSI at 45, but there's a wrinkle worth watching: price just reclaimed the 8-day and it's tightening toward the 20-day from below. If that cross fires, the systematic buyers show up, and Black is already sitting there. Selling a put spread under $96.13 gets you paid to wait for an entry beneath the guy who runs the company.

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