Comscore's CEO Backs Up the Truck Again, Tape Says Not Yet
Matthew McLaughlin runs Comscore, the outfit that measures TV and digital audiences for advertisers, and he just added another $101,638 to bring his 30-day haul above $206,000. Two other insiders bought alongside him in the past month, so this is a genuine cluster, not one guy averaging down alone. The problem is the tape. Every timeframe reads Sell, price sits below both the 8-day and 20-day at $4.93, and the 90-day history on insider buys here has been ugly with an average loss near 12%. The CEO clearly likes the value at $5 and change, but the market hasn't agreed yet, so let it find a floor before you follow him in.
The Filing
| Ticker | SCOR |
| Company | COMSCORE, INC. |
| Insider | Matthew Mclaughlin, Chief Executive Officer |
| Buy amount | $101,638 |
| Filing date | September 8, 2026 |
| Conviction | Interesting · 58/100 |
| Setup type | Contrarian Setup |
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