A Car Dealer Down 45%, and This Buyer Keeps Coming Back

ISB Research · Interesting · sent to Ultimate members October 6, 2026

Sonic Automotive runs new and used car dealerships plus its EchoPark used-car business, and the stock has been cut nearly in half from its high while the whole discretionary sector sags on consumer spending worries. Paul Rusnak, a 10% owner, just added another $1.29 million at $59.50, his sixth buy in a year, with the stock washed out near the bottom of its yearly range while the broad market still holds its short-term trend. The trend is still pointed down across every timeframe, so you're catching a falling knife here. What gives this one weight is the history: past insider buys on Sonic have worked out about three times in four over the following month, and the 90-day numbers have been strong. It's worth watching, but let the selling pressure cool before you get interested.

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